Jeep, Dodge, and Chrysler
As the ECD at Organic, an Omnicom Company, I led teams managing all digital platforms, experiences, and marketing for these three of brands simultaneously. I had nearly 100 employees across strategy, information architecture, UX, UI, content, front-end technology, advertising, and email.
And, yes, this work is a little dated, but there are some important things you need to know...
We won JD Power's best automotive websites three times.
We made web content with Aerosmith and Celine Dion.
We were the first to show Jeeps covered in mud.
We created the first interactive 'visual configurator.'
We created the web's first "Webinar."
We built three global automotive websites on a single platform.
